How many leads (mortgage, insurance, etc) are bought/sold/moved each year?...
...Where can I find sources? I am trying to find - without any luck - data on how many leads are generated, sold, and bought each year. Also, the average value (or cost) of a lead. Obviously, leads in different categories are worth different values. Broken down by category preferred, but aggregate data would work, too. Sources should be legitimate, not some e-book how-to site, etc.
Thanks!
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