If you are looking for about $25k of coverage for your senior citizen in-laws, you may want to consider AIG - which is competitive, or the plans that are offered on tv from Colonial Penn or Globe Life.

I do know that Globe Life was established in 1951 and they have more than 2.5 million policyholders, and an "A+" rating from A.M. best Company. I think Globe Life offers people age 78 and under up to $30,000 of simplified life insurance with no physical exam required. You can learn more about Globe Life online.

Another option would be to compare free life insurance quotes online from a quote service that gives you rates for plans from multiple carriers.

Or, you may want to contact an agent in your area specializing in burial insurance, or life insurance for seniors.

Make sure to understand when full-coverage begins, as some policies are graded, and full coverage is not in-force until 1-2 years after the life insurance policy is purchased.